Solution
Integrated Brand Analytics and Media Planning for the Web
21% of daily consumer media consumption occurs online - but only 7% of total advertising dollars are spent on a combination of brand and direct-response marketing campaigns on the Web. A lack of trustworthy online brand reach metrics and a complicated array of advertising-network specific marketing tools make media planning an inefficient process that is too often subject to educated guesses or, worse still, trial-and-error.
At Reach Machines, we intend to change all that - by making media planning for the Web dramatically easier, faster, and most importantly precise. Our software-as-a-service application is versatile enough to span the full brand research and media planning workflow - whether your marketing campaign is large or small. At the same time, its scope is expansive enough to measure and report on your brand reach across the entire Web - including relevant search, content, and media sites specific to your industry and target customer base.
Our software application is currently in alpha and being utilized by a select handful of brand marketing companies and agencies to identify opportunities for improved brand reach online and to develop media plans to pursue those opportunities.
